Longyang Fresh Salmon, Longyang Fresh Rainbow Trout, Longyang Fresh Rainbow Trout-Longyang Zhixian Salmon Official Website

BRAND　STORY

Company Introduction

Company Profile

Founded in 2008, Longyang Fresh (Qinghai) Co., Ltd. is the largest trout producer in China, with an integrated value chain from hatchery, nursery, farming, processing to sales and distribution. Our production facilities are located on Qinghai-Tibet Plateau, the third pole on earth. With an area of 383 square kilometers, the pristine glacial waters in Longyang lake provide unparalleled conditions for our trout to thrive. Our state-of-the-art facilities are continuously improved aiming to minimize environmental impact while guaranteeing fish welfare. Our nutritious trout responsibly raised on the roof of the world is unmatched in its uniquely natural and delicate taste.

BrandIntroduce

brand introduction

Chinese Salmon Branch

Qinghai Salmon Industry Alliance

Running Salmon

Chinese Salmon Branch

On August 10, 2018, the founding ceremony of the Salmon Branch of the China Aquatic Products Circulation and Processing Association and the China International Salmon Industry Development Forum were grandly held in the beautiful Qinghai. Longyang Fresh (Qinghai) Co., Ltd. has been elected as the President of the Salmon Branch of the China Aquatic Products Circulation and Processing Association.

Representatives from government departments such as Wang Xueguang, Director of the Science and Technology Department of the Fisheries and Fisheries Administration of the Ministry of Agriculture and Rural Affairs, Sun Jianping, Director of the State Administration for Market Regulation, Ma Deqing, Deputy Director of the Agriculture and Animal Husbandry Department of Qinghai Province, Li Qingming, Executive Deputy Governor of Hainan Province, and Zhaxi, Deputy County Mayor of Gonghe County, as well as industry representatives such as Yang Hong, Chief Scientist of the National Characteristic Freshwater Fish System, Professor Dong Shuanglin, former Vice President of Ocean University of China, Mr. Andreas Pierotic, Commercial Counselor of the Commerce Department of the Embassy of the Republic of Chile in China, Ms. Victoria Braathen, Director of the China Region of the Norwegian Marine Products Administration, Han Mei, Agricultural and Trade Department of the US Embassy in China, and Alaska Marine Products Market. More than 200 representatives from overseas institutions in China, including Zhang Wei, the General Manager of the Association in China, as well as representatives from upstream and downstream enterprises in the domestic salmon and trout industry, participated.

On January 18, 2018, Longyang Fresh (Qinghai) Co., Ltd. led the establishment and official launch of the Qinghai Salmon Industry Alliance in Xining. The alliance forms a unified industrial development platform with relevant enterprises and institutions engaged in the salmon industry chain in Qinghai Province, fully carrying out all-round cooperation in technology, business, talent, management, and other aspects.

Longyang Fresh has taken the lead in formulating the "Eight Unifications" within the alliance, with member enterprises focusing on core work such as unified seedling supply, unified feed procurement and supply, unified technical standards, unified infrastructure improvement, unified intelligent information construction, unified brand strategy, unified processing standards, and unified market sales, promoting a new pattern of integrated development of the entire industry chain from salmon egg incubation to breeding, processing, branding, and marketing, achieving integrated, large-scale, specialized, and intensive development of production, processing, and sales.

体力的奔跑智力的奔跑

Through sponsorship, runner publicity and event naming, etc., the brand will be implanted into influential, distinctive, and highly customized high-end events, accurately covering subdivided groups, carrying out Longyangxia salmon brand promotion, realizing the cross-border integration of the salmon industry and the sports and health industry, and at the same time reserving high-net-worth end customer resources for the C-end platform.

Xuanzang Road Business School Gobi Challenge

China Fjord Challenge

Gaoligong Super Trail Race

Chongqing International Marathon

Sponsoring the Xuanzang Road Gobi Challenge has always been accompanied by the spirit of experience, perseverance, and mission. For four consecutive years, the "Xuanzang Road Gobi Challenge" event marketing has been implanted through product quality advantages and brand culture. With the help of the top international event platform in the EMBA circle, it has covered more than 2800 EMBA and MBA players from 64 business schools, covering high-end fields such as Chinese society, business, academia, and journalism, as well as an elite group with discourse power and sustained consumption ability.

The "Longyang Frash Salmon" China Fjord Challenge is located in the high-altitude Longyang Gorge area of Qinghai, with an altitude between 2000 and 3400 meters, ranking among the top in global competitions of the same level. Accompanied by extreme high-altitude environments is a significant temperature difference between day and night, as well as the associated risk of altitude sickness. The high altitude and complex and diverse terrain greatly increase the difficulty of the competition, which is a dual physical and psychological test for challengers. The contestants will pass through the holy snow mountains that cleanse their souls, walk through the yellow sand filled desert, pass through towering mountains, step on lush grasslands, and hold a handful of green Yellow River water.

The Gaoligong Super Trail is an ultra long off-road race held in the Gaoligong Mountain area of Yunnan Province, southwestern China. It is also the world's first By UTMB top-level off-road race

The Chongqing International Marathon combines the Olympic selection race and the national marathon championship race, and has become the first international full marathon race in western China, as well as the first track to run along the mother river of the Yangtze River in western China. The theme of the Chongqing International Marathon is "Running by the Mother's River". It is held once a year and starts in mid to late March.

Xuanzang Road Business School Gobi Challenge

In 2018, Longyang Fresh reached a strategic consensus with the Hangzhou Branch of the China Chess Academy and exclusively sponsored 12 chess level matches and children's chess level matches held by the Hangzhou Branch of the China Chess Academy throughout the year. The cooperation with the Hangzhou Branch of the Chinese Chess Academy will also gradually deepen, and on the basis of cooperation in this year's Hangzhou regional competitions, expand to the strategic cooperation of the National Chess First-class League and even the chess league in the 2022 Hangzhou Asian Games.

Exclusive sponsorship of Hangzhou Branch of China Chess Academy

Compared to other chess activities, chess has the characteristics of low threshold, high fun, and easier to learn. More than 700 million people worldwide can play chess, second only to football. In recent years, it has become extremely popular in first and second tier cities in China, and the number of young people and children participating has been increasing year by year.
As a leading domestic salmon enterprise, Minze Longyangxia adheres to the puzzle concept of "feeding and nourishing the brain" and integrates the brand promotion system of "running salmon". Through special products designed specifically for teenagers and young children such as salmon pine, and piloted in Hangzhou, it gradually promotes and even provides better choices for the healthy growth of teenagers and young children throughout China.

Corporate Honors

Enterprise honor

Our Honors

National Key Leading Enterprise of Agricultural Industry

China Special Agricultural products Advantageous Area

A demonstration Site of Aquaculture by Ministry of Agriculture

Executive Chairman Unit of Great Water Eco-Fisheries Section, China Aquatic Processing and Marketing Association

Vice Chairman Unit of China Fisheries Association

A-level Product of China Green Food

National Demonstration Zone of Standardization Salmon and Trout Cage-Breeding

Vice Chairman Unit of China Cold Water Fish Strategic Alliance

Agricultural Leading Demonstration Enterprise in Qinghai Province

Science and Technology Enterprise in Qinghai Province

Gonghe County National Export Food and Agricultural Product Quality and Safety Demonstration Zone

Provincial Model Enterprises with Harmonious Labor Relations

National Key Leading Enterprise of Agricultural Industry